[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Home::
Journal Information::
Articles archive::
For Authors::
For Reviewers::
Registration::
Contact us::
Site Facilities::
Flowchart of approve and expert process::
indexing and abstracting::
::
Search in website

Advanced Search
..
Receive site information
Enter your Email in the following box to receive the site news and information.
..
:: Volume 15, Issue 4 (winter 2025) ::
j.health 2025, 15(4): 490-505 Back to browse issues page
Effectiveness of Nutritional Interventions Based on Social Marketing Theory: A Systematic Review
Seyedeh Fatemeh Fatemi , Zahra Namkhah , Elham Charoghchian Khorasani , Nooshin Peyman* *
Mashhad University of Medical Sciences, Mashhad, Iran
Abstract:   (97 Views)
Background & objectives: Social marketing has increasingly been employed to influence health behaviors in recent years. This systematic review aims to evaluate the effectiveness of nutritional interventions grounded in social marketing theory.
Methods: The study involved a systematic review of interventions identified through keyword searches in three English databases: PubMed, Scopus, and Web of Science. All relevant studies published up to March 2023 were included, with no time restrictions. The initial search yielded 185 articles, of which 13 met the criteria for healthy eating education based on social marketing principles.
Results: The majority of the studies were mixed-method (quantitative and qualitative), with the highest frequency of research conducted in the United States. The most common age groups of participants were between 3 and 19 years. The predominant strategies used in these interventions included mass media campaigns, such as television and radio advertisements, as well as printed articles in magazines and newspapers. 
Conclusion: The review demonstrates that social marketing interventions are effective in promoting health and healthy eating behaviors. This research provides important insights for practitioners and policymakers, indicating potential future research directions in the field.
 
Keywords: Social Marketing, Nutrition, Review
Full-Text [PDF 259 kb]   (43 Downloads)    
Type of Study: Research | Subject: General
Received: 2025/04/26 | Accepted: 2025/01/1 | Published: 2025/01/1
References
1. Fazelpour S, Baghianimoghadam M, Nagharzadeh A, Fallahzadeh H, Shamsi F, Khabiri F. Assessment of fast food concumption among people of Yazd city. Tolooe Behdasht. 2011;2(32):25-34.
2. Sanaye S, Azargashb E, Derisi MM, Zamani A, Keyvanfar A. Assessing knowledge and attitudes toward fast foods among students of Shahid Beheshti University of Medical Sciences in 1394. Journal of Medical Council of Iran. 2016; 34 (1):23-30.
3. DiPietro L, Al-Ansari SS, Biddle SJ, Borodulin K, Bull FC, Buman MP, et al. Advancing the global physical activity agenda: recommendations for future research by the 2020 WHO physical activity and sedentary behavior guidelines development group. International Journal of Behavioral Nutrition and Physical Activity. 2020;1:11-17. [DOI:10.1186/s12966-020-01042-2] [PMID] []
4. Talakesh SF, Bahonar A, Mashayekhi S, Rahmanian V. Estimation of per capita consumption of chicken egg and attitude of Tehrani families towards factors influencing egg consumption in2018. Journal of Nutrition and Food Security. 2020;5(3):209-17. [DOI:10.18502/jnfs.v5i3.3793]
5. Ng M, Fleming T, Robinson M, Thomson B, Graetz N, Margono C, et al. Global, regional, and national prevalence of overweight and obesity in children and adults during1980-2013: a systematic analysis for the Global Burden of Disease Study2013. The lancet.2014;384(9945):766-81. [DOI:10.1016/S0140-6736(14)60460-8] [PMID]
6. Mirmiran P, Mohammadi-Nasrabadi F, Omidvar N, Hosseini-Esfahani F, Hamayeli-Mehrabani H, Mehrabi Y, et al. Nutritional knowledge, attitude and practice of Tehranian adults and their relation to serum lipid and lipoproteins: Tehran lipid and glucose study. Annals of nutrition and metabolism.2010;56(3):233-40. [DOI:10.1159/000288313] [PMID]
7. Jorvand R, Karami B, Panahi R. The effect of healthy nutrition education on the behavior of health volunteers in Ilam Province in terms of consuming fast food. Journal Health Field.2020;8(2):6-10.
8. Lee NR, Kotler P. Social marketing: Changing behaviors for good:United States of America: Sage Publications, 2015.
9. Lefebvre RC. Social marketing and social change: Strategies and tools for improving health, well-being, and the environment: John Wiley & Sons,2013.
10. Donovan R, Henley N. Principles and practice of social marketing: an international perspective: Cambridge University Press,2010. [DOI:10.1017/CBO9780511761751]
11. Rafiifar S, MoazzenJami M, Rezaeimirqaed O, Motlagh M, Majdi M. The Design programs models in health promotion: planning, implementation and evaluation of health promotion programs. Tehran: Mehravash,2010.
12. Glanz K, Rimer BK, Viswanath K. Health behavior and health education: theory, research, and practice: John Wiley & Sons,2008.
13. Evans WD. How social marketing works in health care. Bmj.2006;332(7554):1207-10. [DOI:10.1136/bmj.332.7551.1207-a] [PMID] []
14. Carins JE, Rundle-Thiele SR. Eating for the better: A social marketing review(2000-2012). Public health nutrition. 2014;17(7):1628-39. [DOI:10.1017/S1368980013001365] [PMID] []
15. Stead M, Gordon R, Angus K, McDermott L. A systematic review of social marketing effectiveness. Health education.2007;107(2):91-126. [DOI:10.1108/09654280710731548]
16. Meier T, Deumelandt P, Christen O, Stangl G, Riedel K, Langer M. Global burden of sugar-related dental diseases in 168 countries and corresponding health care costs. Journal of dental research.2017;96(8):845-54. [DOI:10.1177/0022034517708315] [PMID]
17. Pekka P, Pirjo P, Ulla U. Influencing public nutrition for non-communicable disease prevention: from community intervention to national programme-experiences from Finland. Public health nutrition. 2002;5(1A):245-52. [DOI:10.1079/PHN2001300] [PMID]
18. Gordon R, McDermott L, Stead M, Angus K. The effectiveness of social marketing interventions for health improvement: what's the evidence? Public health. 2006;120(12):1133-9. [DOI:10.1016/j.puhe.2006.10.008] [PMID]
19. Doustmohammadian A, Bazhan M. Social marketing-based interventions to promote healthy nutrition behaviors: a systematic review protocol. Systematic Reviews.2021;10(1):1-8. [DOI:10.1186/s13643-021-01625-5] [PMID] []
20. Page MJ, McKenzie JE, Bossuyt PM, Boutron I, Hoffmann TC, Mulrow CD, et al. The PRISMA 2020statement: an updated guideline for reporting systematic reviews. International journal of surgery.2021;88:105906. [DOI:10.1016/j.ijsu.2021.105906] [PMID]
21. Boyle MH. Guidelines for evaluating prevalence studies. BMJ Ment Health. 1998;1(2):37-9. [DOI:10.1136/ebmh.1.2.37]
22. Tobey LN, Manore MM. Social media and nutrition education: the food hero experience. Journal of nutrition education and behavior.2014;46(2):128-33. [DOI:10.1016/j.jneb.2013.09.013] [PMID]
23. Blitstein JL, Cates SC, Hersey J, Montgomery D, Shelley M, Hradek C, et al. Adding a Social Marketing Campaign to a School-Based Nutrition Education Program Improves Children's Dietary Intake: A Quasi-Experimental Study. Journal of the Academy of Nutrition and Dietetics.2016;116(8):1285-94. [DOI:10.1016/j.jand.2015.12.016] [PMID]
24. Fergus L, Roberts R, Holston D. Healthy Eating in Low-Income Rural Louisiana Parishes: Formative Research for Future Social Marketing Campaigns. International journal of environmental research and public health. 2021;18(9):4745. [DOI:10.3390/ijerph18094745] [PMID] []
25. Luecking CT, Hennink-Kaminski H, Ihekweazu C, Vaughn A, Mazzucca S, Ward DS. Social marketing approaches to nutrition and physical activity interventions in early care and education centres: a systematic review. Obesity Reviews.2017;18(12):1425-38. [DOI:10.1111/obr.12596] [PMID] []
26. Carrete L, Arroyo P. Social marketing to improve healthy dietary decisions: Insights from a qualitative study in Mexico. Qualitative Market Research.2014;17(3):239-63. [DOI:10.1108/QMR-11-2011-0023]
27. Pempek TA, Calvert SL. Tipping the balance: Use of advergames to promote consumption of nutritious foods and beverages by low-income African American children. Archives of Pediatrics and Adolescent Medicine.2009;163(7):633-7. [DOI:10.1001/archpediatrics.2009.71] [PMID]
28. Young L, Anderson J, Beckstrom L, Bellows L, Johnson SL. Using social marketing principles to guide the development of a nutrition education initiative for preschool-aged children. Journal of nutrition education and behavior.2004;36(5):250-7. [DOI:10.1016/S1499-4046(06)60388-6] [PMID]
29. Snow G, Benedict J. Using social marketing to plan a nutrition education program targeting teens. Journal of Extension.2003;41(6):Article 7.
30. McClelland JW, Keenan DP, Lewis J, Foerster S, Sugerman S, Mara P, et al. Review of evaluation tools used to assess the impact of nutrition education on dietary intake and quality, weight management practices, and physical activity of low-income audiences. Journal of nutrition education. 2001:33 Suppl 1:S35-48. [DOI:10.1016/S1499-4046(06)60068-7] [PMID]
31. Rangelov N, Della Bella S, Marques-Vidal P, Suggs LS. Does additional support provided through e-mail or SMS in a Web-based Social Marketing program improve children's food consumption? A Randomized Controlled Trial. Nutrition Journal.2018;17(1):24. [DOI:10.1186/s12937-018-0334-1] [PMID] []
32. Rivera FI, Lieberman LS, Rivadeneyra GM, Sallas AM. Using a social marketing framework to transform an education program: Lessons from the hispanic obesity prevention and education (PESO) program. Social Marketing Quarterly.2010;16(2):2-17. [DOI:10.1080/15245001003746766]
33. Hagues R, Stotz S, Childers A, Phua J, Hibbs J, Murray D, et al. Social marketing nutrition education for low-income population. Social work in public health.2018;33(5):317-28. [DOI:10.1080/19371918.2018.1469065] [PMID]
34. Francis SL, Taylor ML, Strickland AW. Needs and preference assessment for an in-home nutrition education program using social marketing theory. Journal of nutrition for the elderly.2004;24(2):73-92. [DOI:10.1300/J052v24n02_07] [PMID]
35. Isbanner S, Carins J, Rundle-Thiele S. Healthy Eats-Evaluation of a Social Marketing Program Delivered in Primary School Settings in Queensland.2022; 19(21):14415. [DOI:10.3390/ijerph192114415] [PMID] []
36. Suarez-Almazor ME. Changing health behaviors with social marketing. Osteoporosis International. 2011;22(3):461-3. [DOI:10.1007/s00198-011-1699-6] [PMID]
37. Luca NR, Suggs LS. Theory and model use in social marketing health interventions. Journal of health communication.2013;18(1):20-40. [DOI:10.1080/10810730.2012.688243] [PMID]
38. Luecking CT, Hennink‐Kaminski H, Ihekweazu C, Vaughn A, Mazzucca S, Ward DS. Social marketing approaches to nutrition and physical activity interventions in early care and education centres: a systematic review. Obesity Reviews.2017;18(12):1425-38. [DOI:10.1111/obr.12596] [PMID] []
39. DeWitt EM. Social Marketing Campaign at Farmers' Markets to Encourage Fruit and Vegetable Purchases in Rural Counties with a High Obesity Prevalence.2017. [DOI:10.5888/pcd14.170010] [PMID] []
40. Richards J, Hackett A, Duggan B, Ellis T, Forrest D, Grey P. An evaluation of an attempt to change the snacking habits of pre-school children using social marketing. Public Health.2009;123:7e-31e. [DOI:10.1016/j.puhe.2009.07.001] [PMID]
41. Shive SE, Morris MN. Evaluation of the energize your life! Social marketing campaign pilot study to increase fruit intake among community college students. Journal of American College Health. 2006;55(1):33-40. [DOI:10.3200/JACH.55.1.33-40] [PMID]
42. Blitstein JL, Cates SC, Hersey J, Montgomery D, Shelley M, Hradek C, et al. Adding a social marketing campaign to a school-based nutrition education program improves children's dietary intake: a quasi-experimental study. Journal of the Academy of Nutrition and Dietetics.2016;116(8):1285-94. [DOI:10.1016/j.jand.2015.12.016] [PMID]
43. Finnell KJ, John R, Thompson DM. low-fat milk has perks!: An evaluation of a social marketing intervention. Preventive medicine reports.2017;144:5-9. [DOI:10.1016/j.pmedr.2016.11.017] [PMID] []
44. McDermott RJ, Berends V, Brown KRM, Agron P, Black KM, Barnes SP. Impact of the California project LEAN school board member social marketing campaign. Social Marketing Quarterly.2005;11(2):18-40. [DOI:10.1080/15245000500214575]
45. Francis SL, Taylor ML. A Social Marketing Theory− based diet-education program for women ages 54 to 83 years improved dietary status. Journal of the American Dietetic Association.2009;109(12):2052-6. [DOI:10.1016/j.jada.2009.09.002] [PMID]
46. Rangelov N, Suggs L. Using strategic social marketing to promote healthy nutrition and physical activity behaviors to parents and children in Switzerland: the development of FAN. Cases in Public Health Communication & Marketing.2015;27:8-50.
47. Michie S, Ashford S, Sniehotta FF, Dombrowski SU, Bishop A, French DP. A refined taxonomy of behaviour change techniques to help people change their physical activity and healthy eating behaviours: the CALO-RE taxonomy. Psychology & health.2011;26(11):1479-98. [DOI:10.1080/08870446.2010.540664] [PMID]
48. Khambalia A, Dickinson S, Hardy L, Gill Ta, Baur L. A synthesis of existing systematic reviews and meta analyses of school based behavioural interventions for controlling and preventing obesity. Obesity Reviews.2012;13(3):214-33. [DOI:10.1111/j.1467-789X.2011.00947.x] [PMID]
Send email to the article author

Add your comments about this article
Your username or Email:

CAPTCHA



XML   Persian Abstract   Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Fatemi S F, Namkhah Z, Charoghchian Khorasani E, Peyman* N. Effectiveness of Nutritional Interventions Based on Social Marketing Theory: A Systematic Review. j.health 2025; 15 (4) :490-505
URL: http://healthjournal.arums.ac.ir/article-1-2979-en.html


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 15, Issue 4 (winter 2025) Back to browse issues page
مجله سلامت و بهداشت Journal of Health
Persian site map - English site map - Created in 0.15 seconds with 37 queries by YEKTAWEB 4623