1. Baezzat F, AHMADI GA, Marzbani Y, Karimi A, Azarnioshan B. A study of psychometric properties of Persian version of attitudes toward fertility and childbearing scale. The J Urmia Nurs Midwifery Fac. 2017;15(1):37-47.

2. Ghaffari F, Motaghi Z. Factors Affecting Childbearing Based On Women's Perspectives: A Qualitative Study. Navid No. 2021;23(76):33-43.

3. Farrokh-Eslamlou H, Vahabzadeh Z, Moeini R, Moghaddam Tabrizi F. Pre-marriage couplesfertility attitude following recent childbearing persuasive policies in Iran. nursing And Midwifery Journal. 2014;11(10):846-36.

4. Nasrabad HBR, Abbasi-Shavazi MJ. Ideal Fertility in Iran: A Systematic Review and Meta-analysis. International Journal of Women's Health and Reproduction Sciences. 2020;8(1):10-8. [DOI:10.15296/ijwhr.2020.02]

5. Nasrabad HBR, Abbasi-Shavazi MJ. Ideal Fertility in Iran: A Systematic Review and Meta-analysis. International Journal of Women's Health and Reproduction Sciences. 2020;8(1):10-8. [DOI:10.15296/ijwhr.2020.02]

6. Babak Moeini AE, MB, ADI, HH, Soheylizad M. Understanding the rationales behind childbearing: A qualitative study based on extended theory of planned behavior. Journal of Education and Health Promotion. 2022;11(119):9-1. [DOI:10.4103/jehp.jehp_849_21] [PMID] []

7. Khadivzadeh T, Rahmanian SA, Esmaily H. Young women and men's attitude towards childbearing. Journal of Midwifery and Reproductive Health. 2018;6(3):1336-47.

8. Taghizadeh Z, Vedadhir A, Behmanesh F, Ebadi A, Pourreza A, Abbasi-Shavazi MJ. Reproductive practices by patterns of marriage among Iranian women: study protocol for an explanatory sequential mixed methods design. Reproductive health. 2015;12(1):1-8. [DOI:10.1186/s12978-015-0080-1] [PMID] []

9. Haerimehrizi AA, Tavousi M, Sadighi J, Motlagh ME, Eslami M, Naghizadeh F, et al. Reasons for fertility desire and disinterest among Iranian married adults: A population-based study. Payesh (Health Monitor). 2017;16(5):637-45.

10. Moeini B, Erfani A, Barati M, Doosti-Irani A, Hosseini H, Soheylizad M. Understanding the rationales behind childbearing: A qualitative study based on extended theory of planned behavior. Journal of Education and Health Promotion. 2022;11(1):119. [DOI:10.4103/jehp.jehp_849_21] [PMID] []

11. Bagheri A, Saadati M. Factors Affecting First and Second Birth Intervals among 15-49 Year-Old Women in Tehran. Iranian Journal of Epidemiology 2019;15(1):68-76.

12. Khadivzadeh T, Hadizadeh Talasaz Z, Shakeri MT. Predicting factors affecting the delay in first childbearing among young married women using the Bandura's social learning theory. HAYAT. 2017;23(3):242-26.

13. Torkian Valashani S, Zamani Alavijeh F, Heidari Z, Shoushtari Moghadam E. Fertility desire: Facilitators and inhibitors. Payesh (Health Monitor). 2019;18(3):241-9.

14. Rafiei Moqaddam F, Fathi Ashtiani A. Discovery of the Factors Inhibiting Couples from Childbearing in the Last Decade (A Systematic Review. The Women and Families Cultural-Educational. 2021;15(53):155-75.

15. Ramezankhani A, Manouchehri H, Hajizadeh E, Haghi M. The decision-making process of childbearing: a qualitative study. Payesh (Health Monitor). 2013;12(5):505-15.

16. Taghizadeh Z, Behmanesh F, Ebadi A. Marriage patterns and childbearing: results from a quantitative study in north of Iran. Global journal of health science. 2016;8(3):1-9. [DOI:10.5539/gjhs.v8n3p1] [PMID] []

17. Ansari Majd M, Khalajabadi Farahani F, Naghibi A, Moosazadeh M, Khani S. Effect of Transtheoretical Model-based Education on Women Attitudes and Stages of Change toward Childbearing Behavior. Journal of Mazandaran University of Medical Sciences (JMUMS). 2019;29(174):147-34.

18. Tapp A, Warren S, Rhodes C, Condon L, Withall J. Using social marketing to encourage teenage mothers to breastfeed. Journal of Social Marketing. 2013;3(2):144-62. [DOI:10.1108/JSOCM-04-2012-0015]

19. Abdi N, Sadeghi R, Zamani-Alavijeh F, Shojaee Zadeh D, Shahsavari S, Taghdisi MH. The Effect of Social Marketing Model on Promoting Nutrition Literacy and Healthy Dietary Behaviors of Women in Sanandaj City: A Mixed-Methods Approach. Health Scope. 2020;9(1). [DOI:10.5812/jhealthscope.62753]

20. Bethune G, Lewis H. Let's talk about smear tests: Social marketing for the National Cervical Screening Programme. Public Health. 2009;123:e17-e22. [DOI:10.1016/j.puhe.2009.06.006] [PMID]

21. Lewis MA, Mitchell EW, Levis DM, Isenberg K, Kish-Doto J. Couples' notions about preconception health: implications for framing social marketing plans. American Journal of Health Promotion. 2013;27(3_suppl):S20-S7. [DOI:10.4278/ajhp.120127-QUAL-65] [PMID] []

22. Luca NR, Suggs LS. Theory and model use in social marketing health interventions. Journal of health communication. 2013;18(1):20-40. [DOI:10.1080/10810730.2012.688243] [PMID]

23. Rezaei-Pandari H, Keshavarz-Mohammadi N. Social marketing approach in health care: A review study. Iranian Journal of Health Education and Health Promotion. 2014;2(2):109-30.

24. Bastami F, Zamani-Alavijeh F, Mostafavi F, Almasian M, Hydari M. Formative research on a social marketing campaign to promote the consumption of healthy breakfast and snacks: a qualitative study. International Journal of Pediatrics. 2018;6(3):7353-67.

25. Gordon R, McDermott L, Stead M, Angus K. The effectiveness of social marketing interventions for health improvement: what's the evidence? Public health. 2006;120(12):1133-9. [DOI:10.1016/j.puhe.2006.10.008] [PMID]

26. Lowry R, Billett A, Buchanan C, Whiston S. Increasing breastfeeding and reducing smoking in pregnancy: a social marketing success improving life chances for children. Perspectives in public health. 2009;129(6):277-80. [DOI:10.1177/1757913908094812] [PMID]

27. Mulgan G. Influencing public behaviour to improve health and wellbeing. An independent report London: United Kingdom Department of Health. 2010.1: 25-40.

28. Shircore R, Ladbury P. From service delivery to solution delivery: Commissioning for health improvement. Perspectives in Public Health. 2009;129(6):281-7. [DOI:10.1177/1757913909351200] [PMID]

29. Wymer W. Developing more effective social marketing strategies. Journal of Social Marketing. 2011; 1(1): 17-31 [DOI:10.1108/20426761111104400]

30. Mokhlesi S, Akbari Yazdi H, Elahi A, Khabiri M. Developing a Social Marketing Model to Promote Well-Informed and Low-Income Middle-Aged Participation in Regular Physical Activity, a Qualitative Study. Iranian Journal of Health Education and Health Promotion. 2019;7(1):93-108. [DOI:10.30699/ijhehp.7.1.93]

31. Guba EG, Lincoln YS. Effective evaluation: Improving the usefulness of evaluation results through responsive and naturalistic approaches: Jossey-Bass; 1981.

32. Tavousi M, Motlagh ME, Eslami M, Haerimehrizi A, Hashemi A, Montazeri A. Fertility desire among Iranians living in Tehran: Reasons for desire and disinterest. Payesh (Health Monitor). 2016;15(6):663-8.

33. Chamani S, Shekarbeigi A, Moshfegh M. Sociological Determinants of Fertility (Case Study: Married Women Living in Tehran). The Socio Cultural Strategy Journal 2016;5(20):137-65.